Digital Engagement Specialist

This position is key to the success of campaigns, processes, reporting, and To deploy, monitor, optimize, and otherwise manage digital campaigns and deploy assets. They will rely on best in-class tools including AI, machine learning, and analytics data to help guide decisions on various channels like personalization and real time communications. This role will help the credit union expand its capabilities and capacity to reach members and non-members alike. To help them become more financially stable and provide value to their lives through relevant and timely digital interactions.

Performance Measurements:

• Adherence to timelines on campaigns and projects.
• Analysis is thorough with complete understanding of challenges and opportunities.
• Ensures that key stakeholders are kept informed of projects/plans, goals and results.
• Channel results are tracked with outcomes furthering credit union goals and objectives.
• Adherence to established budgets for assigned channels or campaigns.
• Resource metrics found in project management software.
• Management is appropriately informed of channel activities and of any significant problems.
• Learning on software is shared with team members to ensure full utilization of purchased solutions.

Duties and Responsibilities:

• Optimize and grow assigned channel
• Attend webinars, and other learning events as assigned to be an expert in the assigned channel.
• Work closely with various teams on key digital initiatives where applicable.
• Identify tools, utilities, or upgrades that will improve the assigned channel.
• Other duties as assigned.

Training/Education/Certification:

• Four-year related college degree (computer science, digital marketing, marketing, or similar) is preferred.
• Two or more years of experience with marketing, finance, member service, or IT/CS.

Experience Required:

• Synthesize findings in analytics and translate them into actionable insights and user experience artifacts.
• Translating complex member needs into simple conceptual ideas, frameworks, and future service improvements.
• Industry best practices in any of the following fields:

o Digital content management
o Search & SEO/SEM
o Digital Personalization
o Digital advertising networks
o Google Analytics

• Disseminating research findings, service models and design concepts to internal and external stakeholders.
• Coordinating and conducting research.

Experience Preferred:

• Financial industry (member facing or back-office support).
• UI/UX best practices.
• Adobe Marketing Cloud (Campaign, Analytics, Target, CJO, CJA, AEP, AEM).

Skills/Abilities:

• Compiling and organizing input from multiple stakeholders.
• Passionate about learning.
• Creative concept/idea generation & problem-solving.
• Communication, leadership, and presentation.
• Abstract and analytical thinking
• Microsoft Office, Adobe Create Cloud.
• Synthesize key information from multiple conversations.
• Work collaboratively as part of a team.
• Digitally Savvy, may include formal education in Computer Science or Digital Marketing.
• Ability to quickly learn credit union products, services, policies, and procedures.